So far, the only people Snowman has appeared to is Zelmare, Swanee, and Ethelrida, in different locations. At first, I thought that Snowman was linked to the funeral parlor; but in For The Love Of Cycling Shirt or 3, Swanee mentioned the Roulette family curse, but Snowman has appeared to Swanee so that doesn’t seem to be it. There’s a clear connection to death, but he’s appeared to and around Ethelrida who hasn’t been in many perilous situations on screen, so that doesn’t seem to be it.
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With Zelmare and Swanee, the times Snowman has been near has been when death is close. I think this is meant to represent America coming to lay claim to both the body and soul of For The Love Of Cycling Shirt , as America has historically to black and Native American people. It’s inescapable, particularly in this season which so heavily features cyclical acts of violence. I think criminal element of these two leans into this interpretation as well, though I think getting into that would make this post too long.
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With Ethelrida, I think Snowman is meant to represent an inheritance of For The Love Of Cycling Shirt . You see him hanging over her shoulder during her birthday, and I think this is meant to further establish how inescapable America is. No matter how things go for her, no matter how she proceeds in her life, America will always own her body and soul in a fundamental way that white people aren’t. I think her arc will end by breaking free of Snowman, for a little bit. Someone made a very interesting and IMO very probable guess that she will end up being one of the plaintiffs in Brown v. Board of Education, and I can see her temporarily escaping Snowman through that. Fargo can be optimistic but I don’t think it ever gets sentimental.