Is it effective? It was in those countries where women felt this to be true. In countries like France and certain Latin American cultures it was a flop. Women did not find the shock pleasant and turned away from the brand, whilst in the UK and US for example, they rallied behind it. Why? Because in those cultures (France, Brazil etc) women could not ever concede to themselves or imagine a reality where normal was beautiful. They saw ugly fat women and did not want to aspire to a brand that said “this is beautiful”. Sad really, but the numbers stood up to this analysis and conclusion.
Not wishing any harm to the sheriff, but there’s been a lot of people just like him that had the same attitude and that were also against people wearing mask that got infected and had to face the music of being hospitalized with some even ending up being a fatality. Some people might even call that tough unlucky Karma.
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